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Sometimes you have to step back, relax, and see the whole, not the parts. The summary, not the intro or conclusion. The full album, not just track one and that other good one. The twelve months, not just next Monday. The cinematic universe, not just the post-credit scene. Some people say you have to look at the big picture. Not us. We just say Big Picture. Because Big Picture isn’t just about what’s in your cup (though it’s very good in your cup). It’s about everything circling around it: our producers overseas, our wholesale pals, and you yes you, reading this card and hopefully not spilling coffee on it. You’re part of the whole. Without our producers, we couldn’t roast. Without you, we couldn’t brew. Without both, we’d just be sitting in a warehouse surrounded by bags of green beans and questionable life choices. This year, Big Picture means record volume from Zukuka Bora in Uganda, new beginnings with Vava in Kenya, and a blend that pops it all together. Naturals from Uganda, washed lots from Kenya. Bright, sweet, a little humble, and definitely yum. Sure, sometimes we let the little things get to us, the mess, the emails, the word expresso. But zoom out, breathe, and remember: it’s all about Big Picture.
Did you know 20c from every kilogram of coffee roasted and every cup sold goes to The Cup That Counts.
